PROJECT MANAGEMENT
Featured Project I: Notre Dame Science magazine
As editor of Notre Dame Science magazine, I created a central theme for each issue and identified stories that would educate and inspire our benefactors, alumni and prospective students and faculty. I led the creative direction, wrote and assigned stories, edited each piece and oversaw distribution. ​ ​​
Vision: Strategically Thinking and Investing for the Future
See pages 11 and 13 for stories that I wrote, in addition to serving as editor. ​​​
​​​​​​​​​​
​Impact: Training the next generation of scientists to impact the world
In particular, see the story I wrote on page 13 titled, "NSF Places the First Nuclear Accelerator since the 1980s at Notre Dame."
Featured Project II: Notre Dame ceases to burn coal
This project required cross-campus collaboration to develop and implement integrated communications across the University's channels. I partnered with Notre Dame Utilities, the Office of Sustainability, Media Relations, the Office of the President, Strategic Communications and Internal Communications to produce the following communications to prepare for the milestone achievement when the University ceased to burn coal--a year ahead of schedule.​
I wrote the story for the University's homepage (linked above), developed the timeline with experts, worked with the University photographer, and collaborated with the Notre Dame Strategic Communications team that published the story.
I wrote a media advisory to invite the media to a private press conference and also wrote the press release (linked above) which was distributed after the press conference.
In collaboration with Notre Dame Media Relations, I organized the press conference, determined who would speak, the location and other elements that would enhance the media’s ability to cover the story with appropriate visuals. I wrote the president’s script, and prepared the director of sustainability and assistant vice president of utilities to speak. All local broadcast media aired stories of the event. Watch a video of the press conference embedded in the press release.
To inform faculty and staff, I wrote the cover story for NDWorks and worked with the director of internal communications and editor of NDWorks to plan the timing, content, illustrations and design.
Featured Project III: Annual Reports
Through the pages of the 2022 Annual Report for the St. Joseph County Public Library, I highlighted a year of transformational growth. In addition to managing the project, I wrote nearly all of the content.
In the 2021 Annual Report I produced for the St. Joseph County Public Library, I showed stakeholders how the library was accomplishing the goals laid out in the strategic plan. Each spread corresponds to one goal.
I wrote the Message from the Executive Vice President in the 2018 University of Notre Dame Annual Report. I also managed internal digital distribution to faculty and staff and digital distribution to executive leaders (presidents, provosts, EVPs) at peer institutions at top AAU universities), and wrote the email message from the EVP to each of those respective stakeholders.
Similarly, I wrote the Message from the Executive Vice President in the University of Notre Dame's 2017 Annual Report, managed digital distribution to internal stakeholders and executive leaders at peer institutions. I also wrote the messages from the EVP to each of those stakeholders.
Featured Project IV: Science Alive
Using integrated marketing communications, I drove record-attendance in February 2024, attracting over 2,000 people* through the following promotions:
Paid Media:
-
Purchased ads on local television and radio stations in English and Spanish and wrote scripts.
-
Purchased digital billboards and Meta ads in target market and demographics.
Owned Media:​
-
Used CRM to send campaign emails to over 40,000 users subscribed to two monthly e-newsletters.
-
Led creation of social content. (1.4K responded on Facebook event); I went live at the event twice, and posted this final reminder.
-
Led creative design and distribution of 4,000 fliers to school-aged students.
-
Published webpage with full details; printed 4,000 copies of Unfold magazine with full-page ad on the event.
-
Led creative direction and vendor management to create novel, eye-catching 15' tall window signage on Main Street and 90 new, innovative wayfinding signs.
Earned Media:
-
Managed media relations. Collaborated with four local television stations to have prime coverage on Saturday. View coverage: WNDU (multiple short segments from 7 a.m. to 1 p.m.), WSBT (link not available), WVPE​, WNIT PBS Michiana, Observer.
-
Word of Mouth: shares, likes, mentions on social media​
*More than double 2021 attendance.
Featured Project V: Social Media Management
I wrote all of the following messages which show the important role social media plays in educating and engaging the public in the authentic voice of the brand. By tracking KPIs over multiple years, I measured an increase in engagement of over 20 percent.
